Graphic Design

Zdrowo na swoim

Zdrowo na swoim (eng. Healthy at home) is a dietary company that aims to help young people start cooking tasty, healthy and smart on their own. Its offer includes crates with plant products and menus based on products from crates.

My tasks

  • Visual identification, 
  • Website design – desktop and mobile version.
  • Creating the website and implementing e-commerce functionalities.
  • Graphics for the website and social media.
  • Packaging, stickers, flyers.

Zdronaswoim.pl

Zdrowo na swoim ulotka
Zdrowonaswoim naklejki na skrzynki

Health.inc

HEALTH.INC is a mobile app that allows its users  to track and interprate their nutritional data in an easy way. My task was to design an interface that would correspond to the functionalities listet below.

Functionalities

  1. First, a user completes a questionnaire. The app asks about user’s weight, height, age, sex, activity level and goals in order to calculate his daily calory consumption. Goals can be also set manually.
  2. A user can add to the app products of each meal: breakfast, lunch, dinner, and snack. He can either select products from a list or scan product’s barcode. The app displays product’s details and user determines the size of portion he consumed.
  3. The application shows statistics on the degree of coverage of caloric and macronutrients demand. Daily, weekly and monthly view.

Challenges

Since the app is meant to be easy to use for everyone, my main goal was to minimize the risk of users’ frustration and confusion while using it.

  1. I find it important to let users know what’s happenning at any moment of using the app – if they need to complete a questionaire, they need to know how long it’s going to take, so they don’t get frustrated – that’s why I included a progresion bar at the top of the screen.
  2. In order to prevent errors with users’ data input, rather then fixing them, I used dropdown lists instead of letting users to type their answers. This way I wanted to avoid choosing wrong formats e.g. letters instead of numbers. 
  3. People tend to get bored and distract easly. That’s why I splited the questionnaire and only provided the information that needed to be shown at the moment.
  4. I wanted to navigating in the app to require as little reading as possible – that’s why I used many illustrations and icons.
  5. Another challange was to present statistical data in an accessible form to users with neither dietary nor statistical knowledge. In order to achive it, I used pie charts and bar charts as they help to understand numbers without having to analyzing them.

Sunday Socks

Sunday Socks is an online store that sells funny, colorful, and beautiful socks from Polish, recognized manufacturers. The shop has its unique  collection that includes  patterns of socks with traditional Polish dishes: pierogi, red borscht or herrings.

My tasks

  1. Visual identification,
  2. Website design – desktop and mobile version.
  3. Creating the website and implementing e-commerce functionalities.
  4. Graphics for the website and social media.
  5. Packaging, flyers, stickers and business cards,
  6. Socks designs,
  7. Taking product pictures and post-production.

Sundaysocks.pl

Sunday Socks Naklejki
Sunday Socks Wizytówki

Process

My client wanted the company’s image to be like a Sunday afternoon – friendly, cheerful and carefree. Our way to do this was to use cheerful colors, comic-book drawings and handwriting on the website and on social media. The “About us” page presents the company’s team so that customers have a chance to get to know its members and thus make the relationship with the company more personal. A similar strategy was used on the company’s social media – most of the posts are kept in a light, humorous convention.

Mediosteo

Mediosteo is a medical blog concerning, inter alia, osteopathy, natural therapies and the need for a holistic approach to health.

My tasks

  1. Visual identification,
  2. Website design – desktop and mobile version,
  3. Social media graphics templates designing.

Mediosteo.pl

Mediosteo logo

Ulotki

Projekt plakatu bezpłatne kursy
Projekt ulotki kursy

Ilustracje

Wiktoria Kostyra - Sęp
Wiktoria Kostyra - Sęp 2